Where wine is capital
Each of the eight wine cellars in Logroño, all of them members of the DOCa Rioja, shows its identity and ability to amaze the tourist, because they are unique. That is how diverse the city of Logroño is, where you can discover bodegas with over a hundred years of history and bodegas which are less than five years’ old. Bodegas which are innovative and at the same time represent tradition. Bodegas where landscapes, people, culture, art , leisure and, above all, passion, come together around wine.
Eight origins and eight different, singular ideas which reflect the open, cosmopolitan and not-to-be-missed character of the Rioja capital through wine tourism Aquí el vino es capital is its slogan.
Background
The Association of Logroño Bodegas was formally constituted in January 2020. Together with Logroño City Hall and other industry
organisations, all under the aegis of the Federación de Empresas de La Rioja (FER), it plays an active role and is a leading player in all the actions for the development and promotion of Logroño as an internationally recognised wine tourism destination. The association has its own
independent brand image which is used as an umbrella for all its actions. In addition, its web platform meets the need to centralise all 100% of the city’s wine tourism options in a single portal. To date, it has been present at international trade fairs such as FINE and FITUR.
Mission
To project, develop and position Logroño as a sustainable, quality, international wine tourism destination, as well as to promote the culture of wine.
Vision
To be the leading association of wine cellars at international level in the creation of tourism products and promotional actions which ensure the development and international positioning of a wine tourism destination, in particular Logroño.
Values
Scope
The members of the General Assembly, the members of the Management Board and all the members of the Logroño Winery Association shall abide by this Code of Conduct.
Quality and pursuit of excellence
Every associated winery undertakes to ensure the search for excellence in all their processes, both those related to winemaking and the provision of wine tourism services. They will work and demand compliance with the highest standards in terms of quality of their wines and tourist services, image, design and innovation.
Creativity and Identity
Every associated winery must have its identity clearly perceived both in terms of its wines and its wine tourism offer. Each winery brand must be identified as unique and the design of its advertising creativities must be the result of a serious and respectful process with the rest of the associated wineries.
Distribution/Selective Channels
Associated wineries must follow distribution channels for their wines with selective criteria. Likewise, all wineries undertake to ensure the marketing of their wine tourism services guaranteeing quality and sustainable tourism to the destination.
International Vocation
Every associated winery must have an international reputation or the intention to promote their wines and their wine tourism services in international channels in order to improve the international position of Logroño wines and also Logroño as a wine tourism destination.
Unity
Every associated winery undertakes to ensure the unity and defense of the association and its values, as well as the joint search for synergies with other tourism agents and businesses in general that might help the tourist positioning of Logroño and Bodegas de Logroño wines in the city’s hotels and restaurants.