Weekdays Taste Better

In Logroño, we know the four-day workweek well: the kind that starts on Monday with that first coffee on Portales, a chat with the stallholder at San Blas Market, a glass of wine in bars packed with pintxos, and time that seems to stretch out as local shops lead you from one street to the next without you even meaning to.

And then there’s still Tuesday, Wednesday, and Thursday ahead, full of plans to share…

…because here, everything tastes better.

What is "Weekdays taste better"?
It’s our way of pushing back against the rush. A special invitation to enjoy a different side of Logroño, when the city feels most authentic and the crowds fade away. Created through a joint effort between Bodegas de Logroño, Logroño City Council, and the region’s main agency, hospitality, and hotel associations, this project is made for people who love slow travel. We offer tailor-made getaways among vineyards and great food from Monday to Thursday, proving that real luxury is simply having the time to enjoy things properly.
Who is this trip for?
For anyone looking for something real. It’s the perfect option whether you’re planning a romantic wine getaway for two or putting together a wine tourism trip for a group or a company wanting to experience local culture from the inside. If you’d rather swap the rush for a good conversation and enjoy the best moments over a glass of wine, this is your kind of place.
How does the booking work?
We’re not into one-size-fits-all packages here; great experiences aren’t mass-produced. When you send us your enquiry through the form, our local incoming agencies step in. As experts in tailor-made wine tourism, they’ll listen to what you’re after and put together the best wine experience for you, fully adapted to your pace, your tastes, and your dates.
Is the package price fixed?
No, because your trip won’t be either. We give you a starting price as a guide, including the ideal setup for your getaway: 2 nights in a hotel, a lunch or dinner in a selected restaurant, and a special winery visit in Logroño. From there, the final price is shaped around what you’re looking for, the gastronomic treats you want to add, and availability on your chosen dates.
What guarantees does this initiative offer me?
It gives you the peace of mind that comes from being in the hands of people who really know the area. As an official project backed by Logroño City Council and the city’s network of hotels, restaurants, agencies, and wineries, it opens the door to truly special experiences. You’re not just another tourist on a coach trip; you’re a welcomed guest in a smart wine tourism network that looks after every detail of your stay.
Can I choose the wineries I am going to visit?
Of course, you can set the direction. The heart of these tailor-made trips is flexibility. When you send us your request, just tell us what you love or whether you’d like to visit a specific Logroño winery taking part in the campaign. Our local agencies will do everything they can to coordinate schedules and make it happen.
Which wineries participate in this campaign?
The city’s leading wineries have joined forces to open their doors throughout the week. You can explore the history, the underground cellars (calados), and the vineyards of the bodegas that make up the soul of Logroño’s wine tradition: Bodegas Franco-Españolas, Bodegas Ontañón, Bodegas Viña Ijalba, Bodegas Olarra, Bodegas Campo Viejo, Marqués de Vargas, and Arizcuren Bodega y Viñedos. Seven different ways of understanding wine, from historic icons and major international names to exclusive boutique and more avant-garde projects.
What accommodations can I choose?
Logroño has an exceptional hotel infrastructure capable of exceeding any expectation, from charming boutique hotels in the heart of the historic center to modern four- and five-star accommodations. Since agreements and availability change depending on the season, our local incoming agencies will inform you in real time about the best options for your dates and their corresponding rates, always ensuring maximum comfort.
What is the list of available restaurants?
Just like with the hotels, Logroño’s food scene is huge. The offer ranges from relaxed, contemporary restaurants, where Riojan produce takes centre stage, to internationally recognised venues featured in some of the world’s most prestigious guides. No need to spend hours searching: our partner agencies know the area inside out and will recommend the option that suits your tastes best.
Will I be able to access the municipal wine tourism resources with this package?
Of course. The philosophy of this project is to offer you a total immersion in the city’s wine culture. Therefore, the route is designed to integrate the great historical treasures of Logroño: from the avant-garde and educational Rioja Culture Center (CCR), to the underground and medieval magic of El Espacio Lagares or the impressive Calado de San Gregorio (San Gregorio Cellar). The origin of our history will be part of your journey.
What if I want to hire extra services like a transfer, private guide, or cultural activities?
No need to worry about a thing; your only job here is to enjoy yourself. Our local incoming agencies work with a wide network of trusted local providers. If you need a private transfer, an exclusive guide to show you the city’s hidden corners, or tickets for a cultural event or activity, they’ll sort everything out for you and make the whole experience effortless. Your trip, your rules.

Services & Packages

Special

Package

A plan designed to help you discover Logroño at an easy pace, bringing together its wineries, cuisine, and history. We’ve put this proposal together so you can enjoy the best of our land in a comfortable, complete, and genuinely authentic way. Come and see us, switch off, and enjoy the city the way we do from Monday to Thursday.

  • Winery visitAn immersion into the tradition of Logroño Wineries to learn about their history and processes.
  • Wine tastingA guided tasting to discover the nuances and personality of our wines.
  • Gastronomy experienceA selected menu at a local restaurant to savor the essence of our land.
  • AccommodationA 2-night stay in a selected hotel.
  • ExtrasPossibility to add additional services to customize your stay

Price

From 250 € / person

Approximate base price, subject to availability

Premium

Package

Enjoy a one-of-a-kind experience in Logroño that brings together wine, gastronomy, and culture. We’ve designed these travel packages so you can experience the best of La Rioja in a comfortable, complete, and authentic way.

  • Premium Winery VisitExclusive or private access to reserved areas and personalized attention.
  • Exclusive Guided Wine TastingSelection of high-end wines or limited editions explained by experts.
  • Full Gastronomic ExperienceLunch or dinner at a top-level restaurant with international recognition.
  • Luxury Accommodation2 nights in a selected superior-category hotel for an unforgettable stay.
  • VIP ServicesIncludes private transfer options, exclusive guide, or tickets to municipal cultural attractions.

Price

From 600 € / person

Approximate base price, subject to availability

Booking Request Form Fields


    Asociación Riojana de Hoteles
    Hostelería La Rioja
    Asociación de Agencias de Viajes de La Rioja
    Fer La Rioja
    Ayuntamiento de Logroño